The Italian Serie A club Lazio has announced that they have signed a new sponsorship deal with a company called "Bianco & Nero". This is the latest in a series of high-profile sponsorships for Lazio, which has previously been sponsored by companies such as Nike and Puma.
According to the official announcement from Lazio, the new sponsorship deal will be worth €15 million per year over the course of three years. The deal includes various marketing and promotional opportunities for Bianco & Nero on the club's home kit and other merchandise.
Lazio is one of the most successful clubs in Italian football history, having won numerous domestic titles and cups throughout their existence. They are also known for their strong youth academy, which has produced many top-tier players for the club and other Italian teams.
This latest sponsorship deal comes at a time when Lazio is looking to build on its recent success and continue to compete at the highest level in European football. By signing a new major sponsor like Bianco & Nero, Lazio hopes to further enhance its brand image and attract more fans and supporters to the club.
Overall, this latest sponsorship deal is another important step forward for Lazio as they look to continue their upward trajectory in Italian football. With a talented squad and a supportive fanbase, Lazio is poised to make even greater strides in the coming seasons.